Cross-border commerce is a huge opportunity, but the merchants who win are the ones who sweat the small stuff. Here are five things we see the top performers do.
1. Price in GBP, always
UK customers scroll past prices in USD or PKR. Show local currency and you remove the mental math friction that kills conversion.
2. Ship with tracking
A tracking number is the difference between anxious inbox messages and calm customers. Use a carrier that offers UK-side tracking updates.
3. Add a clear returns policy
Even if you rarely get returns, saying so upfront removes purchase hesitation. Something as simple as ‘30-day returns, buyer pays return shipping’ works well.
4. Use high-quality product photos
Multiple angles, a scale reference, and one lifestyle shot. Poor photos are the fastest way to lose a sale in a market where buyers cannot touch the product.
5. Ask for reviews
Follow up with an email 7 days after delivery asking for a review. UK buyers weigh reviews heavily, and even a handful of five-star reviews significantly lifts conversion.
